This morning I read a long and detailed letter written by a Conservative MP exonerating Dominic Cummings.
The letter reframed the narrative, from a public health crisis to a personal story in which Mr Cummings is the victim of unfair attention; and, moreover, in which others coming to a different conclusion is merely a private matter.
Reframing the narrative is how it works.
Just as whenever a black man is killed by a white man in the US, people are quick to reframe the narrative away from injustice, and indeed endemic systemic racism: clearly there were justifiable reasons that have yet to come to light; the white man felt threatened, and is entitled to defend himself.
Always attend to who reframes the narrative, and to what end.
Stay alert. [Control the virus.] Save lives.