Stand in front of any urinal in any gents toilets in any motorway services in the country, and you will come face-to-face with an advert for either van insurance or erectile dysfunction.
The common denominator is a sense of loss, in forms targeting men. To be a man is to drive (and used to be—another loss—to fix your own engine). As for our penis, that is explicitly referred to as our ‘manhood’—though my internal jury is still out debating whether this is a false construction of manhood, or whether manhood itself is a false construct. In any case, the encouragement is for a quick fix: if your motor is stolen, we can get you going again. It is the same impulse behind (the success of) populism, the promise of making Britain Great again.
I don’t think men talk about van insurance much. We sure as hell don’t talk about erectile dysfunction. But the underlying taboo is admitting and navigating loss. Yet loss is a recurring part of life for all of us, and something that we can work through but could really do with not having to do it on our own. Help, not to find a fix, or a distraction, but to express appreciation and gratitude for what was good; to acknowledge the legitimacy of our grief; to articulate relief at the unhelpful baggage that has been lost with/in the loss; and to embrace the possibilities of a new season.
It seems to me that the mare that is 2020, and the occasion of Suicide Awareness Month, are good reasons to encourage men to talk more about loss, in all its forms. We’ve got this.