175 people registered on the first night of our running club’s annual Beginners group. 136 of them came back on week 2 (not everyone will complete the course, but there are also those who are committed, but, because of work shifts etc. can’t make every week). And 48 new people also signed up in week 2.
This is entirely down to word-of-mouth, to the sharing of a good news story.
People talking to people at work, to members of their families, in person and on social media.
Our church congregations need to pay attention.